Ku ya 25 Kanama, imodoka ya Porsche yagurishijwe cyane Macan yarangije kuvugurura ibihe bya nyuma yimodoka ya lisansi, kuko mubisekuru bizakurikiraho, Macan izarokoka muburyo bwamashanyarazi meza.
Hamwe nimpera yigihe cyo gutwika moteri yimbere, ibirango byimodoka ya siporo byagiye bigenzura imipaka yimikorere ya moteri nabyo birashaka ibihe bishya byuburyo bwa docking.Kurugero, Bugatti, yari yarinjijwe mbere mu ruganda rukora amashanyarazi Rimac, izakoresha urwego rwo hejuru.Ubushobozi bwa tekinike ya super super yamashanyarazi ikomeza ikirango mugihe cyamashanyarazi.
Porsche, yohereje ibinyabiziga bivangavanze nko mu myaka 11 ishize, nayo ihura nikibazo kimwe kumuhanda ugana amashanyarazi yuzuye mugihe kizaza.
Nubwo ikirango cyimodoka cyimikino gifite icyicaro i Stuttgart, mubudage cyasohoye imodoka yambere yambere yimikino ngororamubiri yamashanyarazi Taycan umwaka ushize, kandi irateganya kugera kuri 80% yo kugurisha imashini nziza y’amashanyarazi n’ibivange mu 2030, ntawahakana ko havutse amashanyarazi Imikorere ikinyuranyo hagati yibirango mubihe byashize moteri yo gutwika imbere yaringaniye.Ni muri urwo rwego, ni gute Porsche yakomera ku mujyi wambere ukora?
Icy'ingenzi cyane, muriyi nzira nshya, agaciro kerekana imodoka karacecetse.Hamwe nogushiraho ibyiza bishya bitandukanijwe no gutwara ibinyabiziga byigenga no guhuza imiyoboro yubwenge, ibyo abakoresha bategereje kubiranga agaciro k’ibinyabiziga nabyo byagutse kugirango basabe uburambe na serivisi zongerewe agaciro.Muri uru rubanza, nigute Porsche ikomeza agaciro kayo kariho?
Ku mugoroba ubanziriza itangizwa rya Macan nshya, umunyamakuru yabajije Detlev von Platen, umwe mu bagize inama nyobozi mpuzamahanga ya Porsche, ushinzwe kugurisha no kwamamaza, na Jens Puttfarcken, perezida akaba n’umuyobozi mukuru wa Porsche China.Birashobora kugaragara mumajwi yabo ko Porsche yizeye guhatana nintangiriro yikimenyetso.Imbaraga zoherezwa mugihe cyamashanyarazi, kandi zigakurikiza inzira yibihe kugirango uhindure agaciro kikirango.
1. Gukomeza ibiranga ibirango
Ati: “Agaciro gakomeye ka Porsche ni ikirango.”Detlev von Platen yavuze yeruye.
Kugeza ubu, irushanwa ry’ibanze ry’ibicuruzwa by’imodoka ririmo kuvugururwa hifashishijwe imbaraga z’ibikorwa byo mu bihe nka Tesla.Ikinyuranyo cyimikorere yimodoka cyagabanijwe nogukwirakwiza amashanyarazi, gutwara ibinyabiziga bireba imbere byazanye inyungu zinyuranye zo guhatanira amasoko, kandi OTA ikoranabuhanga ryo gukuramo ikirere ryihutishije Ubushobozi bwo kuzamura amamodoka… Izi sisitemu nshya-isuzuma iruhura abaguzi ' imyumvire yihariye yibiranga agaciro.
Cyane cyane kubirango by'imodoka ya siporo, inzitizi za tekiniki nka tekinoroji yubukorikori yubatswe mugihe cya moteri yaka imbere yegereye zeru kumurongo umwe utangira amashanyarazi;agaciro gashya kazanwa nikoranabuhanga ryubwenge naryo rigira ingaruka kumodoka yimikino.Ibiranga agaciro kavukire birahinduka.
Ati: "Kugeza ubu mu cyiciro cy'inzibacyuho y'inganda zitwara ibinyabiziga, bimwe mu bicuruzwa bizwi byagabanutse kandi birazimira kubera ko batigeze bamenya uburyo impinduka zibangamira ibintu zibaho, nk'ibyifuzo by'abakiriya, amatsinda mashya y'abaguzi, ndetse n'imiterere mishya yo guhatanira.Ati: "Nkuko Detlev von Platen abibona, kugira ngo duhangane n'iri hinduka mu bidukikije birushanwe, Porsche igomba guhuza n'ibidukikije, igahinduka ku buryo bugaragara, kandi igahindura agaciro kihariye k'ikirango ndetse no guhatanira ibintu mu bihe bishya.Ibi kandi byabaye uruhare rukomeye kubirango byose bya Porsche hamwe nisosiyete mugihe kizaza.Intangiriro yo gufata ingamba.
Ati: “Mu bihe byashize, abantu bari bamenyereye guhuza ibicuruzwa n'ibicuruzwa.Kurugero, ibicuruzwa byerekana icyitegererezo cya Porsche, 911. Gukoresha neza, imikorere, amajwi, uburambe bwo gutwara no gushushanya byoroheye abakiriya guhuza Porsche nibindi bicuruzwa.Tandukanya. ”Detlev von Platen yabigaragaje, ariko kubera ko imikorere yo hejuru yoroshye kuyigeraho mugihe cyibinyabiziga byamashanyarazi, imyumvire yabaguzi no gusobanura imyumvire ihebuje nayo irahinduka mugihe gishya.Kubwibyo, niba Porsche ishaka kugumana ihiganwa ryayo ryibanze, igomba "Kwagura no kwagura imicungire yikimenyetso" kugirango harebwe ko "imyumvire ya buri wese kubirango bya Porsche yamye itandukanye nibindi bicuruzwa".
Ibi birashimangirwa nabakoresha ibitekerezo bya Taycan nyuma yumwaka umwe urutonde.Ukurikije isuzuma rya ba nyirubwite bagejejwe kugeza ubu, iyi modoka ya siporo yumuriro wamashanyarazi iracyatandukana nibiranga Porsche.Ati: "Turabona ko ku isi, cyane cyane mu Bushinwa, Taycan yamenyekanye n'abaguzi nk'imodoka ya siporo nziza ya Porsche, ifite akamaro kuri twe."Detlev von Platen yavuze, kandi ibi bigaragarira no murwego rwo kugurisha.Mu mezi atandatu ya mbere ya 2021, ibicuruzwa byatanzwe na Porsche Taycan ahanini byari bimwe n’amakuru yagurishijwe mu mwaka wose wa 2020. Muri Nyakanga uyu mwaka, Taycan yabaye nyampinga w’igurisha mu byerekanwa n’amashanyarazi byose byerekana ibicuruzwa byiza hamwe na igiciro cy'amafaranga arenga 500.000 mu Bushinwa.
Kugeza ubu, inzira yinzibacyuho kuva moteri yaka imbere kugeza amashanyarazi ntisubirwaho.Nk’uko Detlev von Platen abitangaza ngo umurimo w'ingenzi wa Porsche ni uguhindura ibirango, umwuka w'imodoka, no kwizerana no kumenyekanisha imyaka irenga 70 kuri moderi zose zizakurikiraho.Kuri icyitegererezo.
2. Kwagura agaciro k'ikirango
Usibye itangwa ryibanze ryibicuruzwa, Porsche irakurikirana kandi ibyifuzo byabaguzi kubyo kuzamura uburambe bwabakoresha mugihe gishya no kwagura agaciro ka Porsche.Ati: "Nka kirango gishobora gukomeza guhuza amarangamutima no gukomera hamwe nabakiriya ndetse naba nyiri imodoka, Porsche ntabwo itanga ibicuruzwa gusa, ahubwo inatanga 'ibyiyumvo byuzuye nibyiyumvo bikikije imodoka yose ya Porsche, harimo n'umuco wa Porsche nibindi. ”Detlev von Platen Express.
Biravugwa ko mu 2018, Porsche yashyizeho ikigo cy’ubunararibonye cya Porsche muri Shanghai, cyemerera abakoresha kubona imodoka ya siporo ya Porsche n’umuco wo gusiganwa, kandi itanga umuyoboro woroshye kubakoresha kugirango babone ibiranga ikirango cya Porsche.Byongeye kandi, nko mu 2003, Porsche yanatangije igikombe cya Aziya Porsche Carrera ndetse n’igikombe cy’imikino cy’Ubushinwa Porsche, bituma abakunzi b’imodoka b’imikino mu Bushinwa hamwe n’abakunda gusiganwa babasha kubona imodoka zo gusiganwa.
Ati: "Ntabwo hashize igihe kinini, twashizeho kandi Porsche Asia Pacific Racing Trading Co., Ltd. kugirango duhe abakiriya basiganwa kuborohereza kugura imodoka.Urugero, abaguzi barashobora kugura mu buryo butaziguye imodoka zo gusiganwa za Porsche na serivisi zijyanye nayo binyuze mu mafaranga. ”Jens Puttfarcken yabwiye abanyamakuru ati: "Mu bihe biri imbere, Porsche Bizaha abakoresha amahirwe menshi y’uburambe, kongera ishoramari ndetse n’ahantu ho gukoraho, ku buryo abafite imodoka n’abashinwa bafite amahirwe menshi yo kwishimira ikirango cya Porsche.
Mu minsi mike ishize, Porsche Ubushinwa nabwo bwazamuye imiterere yabwo.Ishami rishinzwe kuzamura abakiriya rizibanda ku bushakashatsi ku bunararibonye bwabakiriya no gukusanya ibitekerezo bivuye muri ubwo bunararibonye kugirango tunoze.Ibi byahindutse ikintu cyingenzi cya Porsche yaguye agaciro kayo.Ati: "Ntabwo aribyo gusa, mu gihe kiri imbere, turizera ko serivisi zose zishobora guhuzwa neza na sisitemu kugira ngo habeho uburambe bukabije ku bicuruzwa."Jens Puttfarcken ati.
3. Ishami rya R&D ishami
Ivugurura rya Porsche ryerekana agaciro ntirigaragarira gusa mu kwimuka kwibicuruzwa byibanze no kuvugurura uburambe bwabakoresha bose, ariko no muburyo bushya bwo gukoresha ikoranabuhanga rigezweho.Kugeza ubu, isi irimo guhinduka muburyo bwa digitale.Kugira ngo ibicuruzwa bishobore gukurikirana iri hinduka, Porsche yahisemo gushinga ishami ry’ubushakashatsi n’iterambere mu Bushinwa umwaka utaha.Mugihe cyo gufata no guhanura ibyifuzo byabakiriya b’abashinwa, bizakoresha isoko ryubushinwa muguhuza ubwenge, gutwara ibinyabiziga byigenga, hamwe na digitale.Inararibonye ibyiza byo kumenyekanisha ikoranabuhanga rigezweho, tanga ibitekerezo kuri Porsche Global, kandi utezimbere udushya tw’ikoranabuhanga.
Ati: "Isoko ry'Ubushinwa riyoboye isi mu bijyanye no guhanga udushya, cyane cyane mu bice nko gutwara ibinyabiziga byigenga, gutwara abantu batagira abapilote, no guhuza ubwenge."Detlev von Platen yavuze ko mu rwego rwo kurushaho kwegera isoko n’abaguzi bafite amahirwe yo guhanga udushya, Porsche yahisemo gukora ubushakashatsi bwimbitse.Iterambere ry’iterambere ry’ikoranabuhanga mu Bushinwa n’icyerekezo, cyane cyane mu bice abaguzi b’Abashinwa bitaho cyane, nko gukoresha uburyo bwa digitale no guhuza imiyoboro y’ubwenge, no kohereza mu mahanga ikoranabuhanga rigezweho ry’Ubushinwa kugira ngo rirusheho gufasha iterambere rya Porsche mu yandi masoko.
Biravugwa ko ishami rya R&D ishami rya Porsche mu Bushinwa rizahuza mu buryo butaziguye n’ikigo cya Weissach R&D n’ibigo bya R&D mu tundi turere, kandi bizahuza Porsche Engineering Technology R&D (Shanghai) Co., Ltd. na Porsche (Shanghai) Digital Technology Co., Ltd . binyuze muri R&D nyinshi Ubufatanye bwikipe buzadufasha kumva no guhaza ibikenewe ku isoko ryUbushinwa vuba.
Ati: “Muri rusange, buri gihe dufite icyizere ku mpinduka n'iterambere.Turizera ko ibi bizadutera inkunga yo gukomeza kwerekana agaciro k’ikirango cya Porsche mu bihe biri imbere. ”Detlev von Platen ati
Igihe cyo kohereza: Nzeri-06-2021