Hagati ya 2021, isoko ryimodoka mu Bushinwa ryerekanye uburyo bushya nuburyo bugezweho mugice cyambere cyumwaka. Muri byo, isoko ryimodoka nziza, ryagiye ryiyongera kumuvuduko mwinshi, ryarushijeho "gushyuha" mumarushanwa. Ku ruhande rumwe, BMW, Mercedes-Benz na Audi, urwego rwa mbere rw'ibirango by'imodoka nziza, biracyakomeza kwiyongera kw'imibare ibiri kandi bikomeza gufata imigabane ku isoko; kurundi ruhande, bamwe mubakora amamodoka yo murwego rwohejuru baragenda bagaragara byihuse, kubwinshi mubirango gakondo gakondo, isoko Umuvuduko wiyongereye cyane.
Ni muri urwo rwego, isoko rya Volvo mu gice cya mbere cy’uyu mwaka ryarenze ibyo abantu benshi bari biteze. Mu kwezi kwa gatandatu gushize, Volvo yagurishijwe mu gihugu yageze ku modoka 16,645, aho umwaka ushize wiyongereyeho 10.3%, ukagera ku mibare ibiri mu kwezi kwa 15. Mu gice cya mbere cy’umwaka wa 2021, ibicuruzwa bya Volvo byagurishijwe ku mugabane w’Ubushinwa byari 95.079, byiyongeraho 44.9% umwaka ushize, kandi umuvuduko w’ubwiyongere urenga Mercedes-Benz na BMW, bituma uba hejuru.
Twabibutsa ko imigabane ya Volvo ku isoko muri Kamena yageze kuri 7% mu kwezi kumwe, ikiyongeraho 1,1% umwaka ushize, ari nacyo cyageze ku rwego rwo hejuru muri uyu mwaka. Mu gice cya mbere cy’umwaka, umugabane w’isoko wageze kuri 6.1%, umwaka ushize wiyongereyeho 0.1%, urusha isoko ryagutse hirya no hino. Muri icyo gihe, igipimo cyo kugurisha cy’imodoka 300.000-400.000 za Volvo gikomeje kwiyongera, ibiciro byanyuma byikitegererezo cyacyo birahagaze, kandi inyungu zikomeza kwiyongera. Hano haribintu byinshi byerekana muburyo bwihutirwa.
Volvo irimo kwitabwaho nabaguzi benshi. Ubwiyongere bwa marike ya Volvo iri ku mwanya wa mbere mu bicuruzwa gakondo bihenze ku mbuga zitandukanye, kandi umubare w'abafana mu mwanya wacyo wiyongereye ku buryo bugaragara. Urwego rwibikorwa byerekana ko Volvo yashyizeho umukoresha wimbitse, kandi ibi byose biva mubicuruzwa bya Volvo no kuzamura serivisi, byerekana ubwitange ninshingano byukuri. Noneho Volvo yakomeje kugenda mumuhanda w'akataraboneka.
Guteza imbere iterambere rirambye
Inyuma yo kwiyongera gukomeje kugurishwa no kugabana ku isoko, hari amakuru menshi akwiye kwitabwaho cyane. Mbere ya byose, kugurisha moderi zose za Volvo zakoze neza, byerekana iterambere ryimbaraga rusange yibicuruzwa. Mu gice cya mbere cyumwaka, XC90 na S90 bagurishije 9,807 na 21.279; XC60 yagurishije ibice 35.195, byiyongereyeho 42% umwaka ushize; moderi ya S60 yazamutse cyane, hamwe hamwe 14,919 yagurishijwe, yiyongera 183% umwaka ushize; XC40 yagurishije ibice 11,657, Byahindutse icyitegererezo gishya hamwe no kwiyongera cyane kugurisha.
Icya kabiri, kubijyanye nimbaraga nshya nubwenge, Volvo yerekanye imbaraga zayo, bivuze ko izafata umwanya wambere mumarushanwa azaza. Umubare w’ibicuruzwa ku isi mu gice cya mbere cy’umwaka werekanye ko igurishwa ry’isi yose rya seriveri ya Volvo RECHARGE ryagize 24,6% by’igurishwa rusange, ryiyongereyeho 150% umwaka ushize, bituma iterambere ry’isoko ry’imodoka nziza; mu gihembwe cya mbere cyuyu mwaka, Volvo XC40 PHEV na Volvo XC60 PHEV igurisha yigeze kwifuza kurwego rumwe. Igice cy'isoko No.1.
Kugeza ubu, Imodoka ya Volvo yakoze Hybrid 48V, icomeka muri Hybrid hamwe n’ibicuruzwa by’amashanyarazi byera, ifata iyambere mu kumenya ihinduka ry’amashanyarazi. Muri icyo gihe, ibicuruzwa bya Volvo, harimo XC40, ibyiciro 60 bishya hamwe na 90 byerekana ibyiciro, byageze ku kuzamura ibicuruzwa byubwenge.
Volvo ntabwo yitaye gusa ku kuzamura ibicuruzwa, ahubwo inita cyane ku iterambere rirambye ry’iterambere, kandi ishyira mu bikorwa ingamba rusange z’iterambere ry’isosiyete mu bihe biri imbere. Yuan Xiaolin, Visi Perezida mukuru w’imodoka ya Volvo, Perezida akaba n’Umuyobozi mukuru w’imodoka za Volvo Aziya ya pasifika, yagize ati: “Mu bihe byashize, twari twiyemeje kurengera ubuzima bw’abitabiriye umuhanda n’abashoferi bose. Noneho, Volvo izarinda isi imyifatire imwe. Ibidukikije abantu bashingiraho. Ntabwo tuzasaba gusa amahame yo mu rwego rwo hejuru, ahubwo tuzakomeza gufatanya n’abafatanyabikorwa bose mu nganda kugira ngo dufatanye guteza imbere ihinduka rya karubone nkeya mu rwego rw’agaciro no gushyira mu bikorwa ingamba z’iterambere ry’icyatsi kandi zirambye. ”
Iterambere rirambye ry’imodoka ya Volvo rigabanyijemo ibice bitatu byingenzi-ibikorwa by’ikirere, ubukungu bw’umuzingi, hamwe n’ubucuruzi n’inshingano. Intego ya Volvo Imodoka ni uguhinduka ikirere cy’isi ku isi mu 2040, isosiyete ikora ubukungu buzenguruka, ndetse n’umuyobozi uzwi mu bijyanye n’ubucuruzi.
Kubwibyo, hafi yiterambere rirambye, Volvo ishyirwa mubikorwa rwose muri buri murongo uhuza urujya n'uruza rw'inganda. Ku rwego rwibicuruzwa, Imodoka za Volvo nizo zambere zikora imodoka gakondo zitanga ingamba zuzuye zo gukwirakwiza amashanyarazi no gufata iyambere mugusezera kumurongo umwe wa moteri yaka imbere. Intego yacyo ni ugukora 50% by'isosiyete igurishwa ku isi ku mwaka mu 2025 ibinyabiziga bifite amashanyarazi meza kandi bigahinduka ibinyabiziga bitanga amashanyarazi bitarenze 2030. Amasosiyete y'imodoka nziza.
Muri icyo gihe, mu bijyanye n’umusaruro n’itangwa, Volvo nayo yatangiye umuvuduko wo kutabogama kwa karubone mu Bushinwa. Uruganda rwa Chengdu rwakoresheje ingufu z'amashanyarazi zishobora kuvugururwa 100% kuva mu 2020, rukaba ikigo cya mbere gikora amamodoka mu Bushinwa cyageze ku kutabogama kwa karubone ingufu z'amashanyarazi; guhera mu 2021, uruganda rwa Daqing ruzamenya gukoresha ingufu z'amashanyarazi zishobora kuvugururwa 100%. Imodoka ya Volvo yakoranye cyane nabatanga ibicuruzwa kugirango bagabanye ibyuka bihumanya.
Serivise yitonze irashobora kugumana abaguzi
Hamwe no kwiyongera kwingufu nyinshi zikora imodoka, yazanye ibintu byinshi bishya mumashanyarazi. Ntabwo imodoka zihinduka gusa, ahubwo serivisi zijyanye nimodoka nazo zirahinduka. Mugihe kizaza, ibinyabiziga byahindutse biva kugurisha ibicuruzwa gusa "ibicuruzwa + serivisi". Ibigo by'imodoka bigomba gushimisha abaguzi binyuze mubicuruzwa no kugumana abaguzi binyuze muri serivisi. "Top-notch" muri serivisi nimwe mubintu byingenzi bituma Volvo igumana cyane abakoresha.
Muri Nyakanga umwaka ushize, Imodoka za Volvo zasohoye icyerekezo gishya cya serivisi nyuma yo kugurisha: “Gira umutekano kandi wuzuye”, gikubiyemo garanti yigihe kirekire cyibice, kubungabunga byihuse kubisaba, gutwara no gutanga kubuntu, igihe kirekire ubucuruzi, scooter yihariye, ikirere cyose kirinda, byose hamwe bitandatu byiyemeje serivisi. Inyinshi muri izi serivisi zabaye izambere mu nganda, zitagaragaza gusa umurava wa Volvo muri serivisi no kwizera ubwiza bw’ibicuruzwa byayo, ahubwo binazana iterambere ryihuse mu gihugu.
Fang Xizhi, visi perezida wa serivisi nyuma yo kugurisha ya Volvo Cars Greater China Sales Company, yavuze ko intego ya mbere ya Volvo yo gutangiza imihigo itandatu ya serivisi ari ukudasesagura buri segonda y’abakoresha, kudasesagura amafaranga yose y’abakoresha, no gukora nka a umukozi ushinzwe ingendo zigendanwa kubakoresha. Abashinzwe umutekano. Bitewe ningamba nyinshi za serivise nyuma yo kugurisha, muri kamena 2020, mubushakashatsi bwakozwe n’umuryango wemewe, Volvo XC60 na S90 ebyiri z’imodoka zagurishijwe cyane hafi ya zose zageze ku rwego rwo hasi rw’urwego rumwe mu rwego rumwe mu gice cy’isoko .
Volvo ntabwo ireba ejo hazaza gusa, ahubwo ikomeza kugendana nibihe. Mu bihe biri imbere, Volvo izakomeza gushyira mu bikorwa ibyo yiyemeje bitandatu kandi yongere itangire politiki yihariye ya serivisi ishinzwe amashanyarazi n’ubutasi. Kurugero, mugusubiza ibibazo bya serivisi kubakoresha ibinyabiziga byamashanyarazi, Volvo yazanye uburyo bwuzuye bwo kwishyuza hakoreshejwe uburyo bwubwenge. Kubaka ibintu byo hanze kubakoresha Volvo "kwishyuza ahantu hose".
Byongeye kandi, Volvo kandi irimo gushakisha byimazeyo ubufatanye nabatanga serivise nziza zo mu rwego rwo guha abakoresha uburenganzira bwo kwishyurwa ubuzima bwabo bwose hamwe na serivisi imwe y'ingenzi. Mu bihe biri imbere, Volvo yihariye yo kwishyiriraho ibicuruzwa nayo izashyirwa mu mijyi ikomeye. Byizerwa ko mugihe cya vuba, abakoresha Volvo bazashobora "kwishyuza ahantu hose."
"Yaba ibihe gakondo cyangwa ibihe byubwenge muri iki gihe no mu gihe kizaza, icyo Volvo yahinduye ni ugutezimbere ubunararibonye bwa serivisi, kandi igitekerezo cy’ikirango" gishingiye ku bantu "nticyahindutse. Niyo mpamvu Volvo ituma abakoresha "umutima wa kabiri". Uru kandi ni urufunguzo rwo gutsinda Volvo mu bihe biri imbere ”, Fang Xizhi.
Igihe cyo kohereza: Kanama-16-2021