Vuba aha, FAW Mazda yasohoye Weibo yanyuma. Ibi bivuze ko mugihe kizaza, hazaba gusa "Changan Mazda" mubushinwa, kandi "FAW Mazda" izashira mumigezi miremire yamateka. Dukurikije amasezerano yo kuvugurura imodoka ya Mazda mu Bushinwa, Ubushinwa FAW izakoresha ishoramari ryayo 60% muri FAW Mazda Automobile Sales Co., Ltd. Nyuma yo kongera igishoro kirangiye, Changan Mazda Bizahindurwa umushinga uhuriweho uterwa inkunga nimpande eshatu. Umubare w’ishoramari ry’imigabane itatu ni (Imodoka ya Changan) 47.5%, (Mazda) 47.5%, na (Ubushinwa FAW) 5%.
Mugihe kizaza, (gishya) Changan Mazda izaragwa ubucuruzi bujyanye na Changan Mazda na Mazda. Muri icyo gihe, FAW Mazda izahinduka ku mushinga uhuriweho uterwa inkunga na Mazda na (mushya) Changan Mazda, kandi ukomeze gukora ubucuruzi bujyanye n’imodoka ya Mazda. Nizera ko iki ari igisubizo cyiza cyane kuri Mazda. Ugereranije n’umuyapani ukomoka mu Buyapani Suzuki, byibuze ikirango cya Mazda nticyigeze gikura ku isoko ry’Ubushinwa.
[1] Mazda ni ikirango gito ariko cyiza?
Tuvuze kuri Mazda, iki kirango kiduha ishusho yikimenyetso gito cyimodoka. Kandi Mazda itanga igitekerezo cyuko ari marike ya maverick, ikiranga imiterere. Iyo ibindi birango by'imodoka bikoresha moteri ya turbuclike ntoya, Mazda ishimangira gukoresha moteri yifuzwa bisanzwe. Iyo ibindi birango bitera imbere bigana ingufu nshya, Mazda nayo ntabwo ihangayikishijwe cyane. Kugeza ubu, nta gahunda yiterambere ryimodoka nshya zifite ingufu. Ntabwo aribyo gusa, Mazda yamye ishimangira guteza imbere "moteri izunguruka", ariko amaherezo buriwese azi ko moderi ya rotine itagenze neza. Kubwibyo, igitekerezo Mazda iha abantu yamye ari niche na maverick.
Ariko uravuga ko Mazda idashaka gukura? Rwose ntabwo. Muri iki gihe inganda zikora amamodoka, nini nini yonyine ishobora kugira inyungu zikomeye, kandi ibirango bito ntibishobora gutera imbere byigenga. Ubushobozi bwo guhangana ningaruka ni buke cyane, kandi biroroshye guhuzwa cyangwa kugurwa namasosiyete manini yimodoka.
Byongeye kandi, Mazda yahoze ari ikirango hamwe n’amasosiyete abiri ahuriweho n’imishinga mu Bushinwa, FAW Mazda na Changan Mazda. Niba rero Mazda idashaka gukura, kuki ifite imishinga ibiri ihuriweho? Nibyo, amateka yibirango bihuriweho hamwe biragoye kuvuga neza mumurongo umwe. Ariko mu isesengura ryanyuma, Mazda ntabwo ari ikirango kitarota. Nashakaga kandi gukomera no gukomera, ariko birananirana. Uyu munsi ibintu bito kandi byiza ni "kuba muto kandi mwiza", ntabwo intego ya mbere ya Mazda!
[2] Kuki Mazda itateye imbere mubushinwa nka Toyota na Honda?
Imodoka z'Abayapani zamye zifite izina ryiza ku isoko ry’Ubushinwa, bityo iterambere rya Mazda ku isoko ry’Ubushinwa rifite imiterere ivuka, byibuze iruta imodoka z’Abanyamerika n’imodoka z’Abafaransa. Ikirenze ibyo, Toyota na Honda byateye imbere cyane ku isoko ry’Ubushinwa, none ni ukubera iki Mazda itateye imbere.
Mubyukuri, ukuri kuroroshye cyane, ariko ibirango byose byimodoka byateye imbere neza kumasoko yubushinwa nibyiza gukora ikintu kimwe, aricyo guteza imbere icyitegererezo kumasoko yubushinwa. Kurugero, Lavida ya Volkswagen, Sylphy. Buick GL8, Hideo. Byose bitangwa gusa mubushinwa. Nubwo Toyota idafite moderi nyinshi zidasanzwe, igitekerezo cya Toyota cyo gukora imodoka abantu bakunda cyahozeho. Kugeza ubu, ingano yo kugurisha iracyari Camry na Corolla Mubyukuri, Toyota nayo ni icyitegererezo cyo guteza imbere imodoka kumasoko atandukanye. Highlander, Senna, na Sequoia byose nibinyabiziga bidasanzwe. Mu bihe byashize, Mazda yamye yubahiriza ingamba nziza y'ibicuruzwa kandi yamye yubahiriza ibiranga kugenzura siporo. Mubyukuri, mugihe isoko ryubushinwa ryari rikiri mubyamamare mugihe cyambere, abakoresha bifuzaga kugura imodoka yumuryango iramba. Ibicuruzwa bya Mazda bigaragara ko byari bifitanye isano nisoko. Ibisabwa ntabwo bihuye. Nyuma ya Mazda 6, ntabwo Mazda Ruiyi cyangwa Mazda Atez babaye moderi ishyushye cyane. Naho Mazda 3 Angkesaila, ifite ibicuruzwa byiza byo kugurisha, abayikoresha ntibayifata nkimodoka ya siporo, ahubwo bayiguze nkimodoka isanzwe yumuryango. Kubwibyo, impamvu yambere yatumye Mazda idatera imbere mubushinwa nuko itigeze itekereza kubyo abakoresha abashinwa bakeneye.
Icya kabiri, niba nta moderi ikwiriye cyane cyane ku isoko ryUbushinwa, noneho niba hari ibicuruzwa byiza, ikirango ntikizimira nkuko ijambo ryumukoresha ryakoreshejwe. Kandi Mazda ntiyigeze igenzura ubuziranenge. Kuva muri 2019 kugeza 2020, abakoresha bagiye bagaragaza ikibazo cyurusaku rudasanzwe rwa Mazda Atez. Ndibwira ko iyi nayo nicyatsi cyanyuma cyo kumenagura FAW Mazda. Dukurikije imibare ibanza y’urusobe rw’imodoka rwuzuye “Financial State Weekly”, urusobe rw’ibirego by’imodoka n’izindi mbuga, mu 2020, umubare w’ibirego byatanzwe na Atez ugera ku 1493. Muri 2020 Imodoka nini yo hagati iri ku mwanya wa hejuru y'urutonde rw'ibirego. Impamvu y'iki kirego yibanze ku ijambo rimwe-ijwi: ijwi ridasanzwe ry'umubiri, ijwi ridasanzwe rya kanseri yo hagati, ijwi ridasanzwe ry'izuba, ijwi ridasanzwe ry'ibikoresho byo mu mubiri n'ibikoresho by'amashanyarazi…
Bamwe mu bafite imodoka babwiye itangazamakuru ko nyuma yuko abafite imodoka nyinshi za Atez batangiye kurengera uburenganzira, bagiranye ibiganiro n’abacuruzi n’abakora ibicuruzwa inshuro nyinshi, ariko abacuruzi n’abakora uruganda baratongana kandi batinda igihe kitazwi. Ikibazo nticyigeze gikemuka.
Kubera igitutu cy’ibitekerezo rusange, muri Nyakanga umwaka ushize, uruganda rwasohoye itangazo rwemeza ko ruzaba nyirabayazana w’urusaku rudasanzwe rwatangajwe n’abakoresha Atez bagera kuri 2020, kandi ko ruzakurikiza byimazeyo ingwate eshatu z’igihugu mu rwego rwo kurengera uburenganzira bw’abakoresha.
Twabibutsa ko iyi nyandiko itavuga uburyo bwo "kuvuma" urusaku rudasanzwe, gusa ko rugomba gusanwa hakurikijwe uburyo busanzwe bwo gusana, ariko kandi rwemera ko "bishobora kubaho." Bamwe mu bafite imodoka bavuze kandi ko urusaku rudasanzwe rwongeye kugaragara nyuma y'iminsi mike nyuma yo kugenzura no gusana imodoka iteye ikibazo hakurikijwe amabwiriza.
Kubwibyo, ikibazo cyiza nacyo gituma abakoresha batakaza rwose ikizere mubirango bya Mazda.
[3] Guhangana nigihe kizaza, ni iki kindi Changan Mazda yamenya?
Bavuga ko Mazda ifite ikoranabuhanga, ariko byagereranijwe ko Mazda ubwayo itari yiteze ko moderi yagurishijwe cyane ku isoko ry’Ubushinwa muri iki gihe ikiri ifite litiro 2.0 zisanzwe zifuzwa cyane. Munsi yumuriro wogukwirakwiza amashanyarazi kwisi yose, ubushakashatsi niterambere rya moteri yaka imbere biracyibandwaho, byanze bikunze, harimo moteri izunguruka abafana batekereza. Ariko, nyuma ya moteri yo guhagarika-gutwika ibaye urutonde rutaryoshye nkuko byari byitezwe, Mazda nayo yatangiye gutekereza kubijyanye na moderi nziza yamashanyarazi.
CX-30 EV, icyitegererezo cyambere cyamashanyarazi cyatangijwe na Mazda ku isoko ryUbushinwa, gifite NEDC gifite kilometero 450. Ariko, kubera kongeramo ipaki ya batiri, umubiri wambere CX-30 woroshye kandi uhuza umubiri wazamutse cyane kuburyo butunguranye. , Birasa nkaho bidahuye cyane, birashobora kuvugwa ko iyi ari igishushanyo kidahuye cyane, kitaryoshye, ni uburyo bushya bwingufu zingufu nshya. Ingero nkizo biragaragara ko zidahiganwa ku isoko ryUbushinwa.
[Incamake] Guhuza Mazda y'Amajyaruguru n'Amajyepfo ni ukugerageza kwifasha, kandi kwibumbira hamwe ntibizakemura ibibazo bya Mazda.
Nk’uko imibare ibigaragaza, kuva mu 2017 kugeza 2020, igurishwa rya Mazda mu Bushinwa ryakomeje kugabanuka, kandi Changan Mazda na FAW Mazda na bo ntibizeye neza. Kuva muri 2017 kugeza 2020, FAW Mazda yagurishijwe ni 126.000, 108.000, 91.400, na 77,900. Umwaka wa Changan Mazda wagurishijwe ni 192.000, 163.300, 136.300, na 137.300. .
Mugihe twavugaga kuri Mazda kera, yari ifite isura nziza, igishushanyo cyoroshye, uruhu ruramba kandi rukoresha peteroli nke. Ariko iyi mico igerwaho hafi yikimenyetso icyo aricyo cyose cyigenga. Kandi nibyiza kuruta Mazda, ndetse nubuhanga bwerekanwa nikirango cyabwo burakomeye kuruta Mazda. Ibirango byigenga uzi abakoresha abashinwa kurusha Mazda. Mugihe kirekire, Mazda yabaye ikirango cyatereranywe nabakoresha. Kwishyira hamwe kwa Mazda y'Amajyaruguru n'Amajyepfo ni ukugerageza kwifasha, ariko ninde ushobora kwemeza ko Changan Mazda yahujwe izatera imbere neza?
Igihe cyo kohereza: Nzeri-01-2021